To gain primary research data I put together a survey using surveymonkey.com. I then posted the survey to Facebook and asked people to complete it for me. I had a total of 38 responses. Personally I would have liked to have had more so that I could gain a better understanding of what people like and don't like.
After analysing my survey I think there are quite a few faults with the questions and if I was to do it again i would make sure that my questions had more suitable answers e.g "do you prefer a male or female lead? I allowed for the answer to be either "male" or "female" I think I should have also added a "either" response as some people don't mind who plays the lead. Question 3 "how often do you watch movies?" had answer responses of "extremely often" "often" "from time to time" and "not often as all" I now realise that these are not specific enough as responses because "often" could be a very different time period from person to person. Question 6 and 4 had a lot of possible answers and therefore I knew I may have missed some out, to accommodate for this I allowed a "other" box where people could specify their answer. However despite the faults of the survey I still gained some useful results from the questions asked:
1- What is your gender?
2- What is your age?
3- How often do you watch movies?
4- What is your favourite kind of movie?
5- How often do you go to the cinema?
6- What makes you enjoy watching movies?
7- Do you prefer a male or female lead?
Question one was a "only one answer" question about gender. I found that 80% of the people were female. This is useful information as I could use it to break the data down into male and female responses if i wanted to.
Question two was again a "only one answer" question about age. I put the responses into categories "1 to 11" "12 to17" "12 to 24" etc up to "65 or older". I found that that the majority (67.57%) of people asked were aged "12-17". The next highest group was "18-24" (10.81%) This means that over half of the people who took part were in my selected target audience. This tells me that social media is a good way of getting these younger age groups to take part or view my video. However if I wanted to get more older people to watch it then I would have to think of another way to broadcast it, possibly a group viewing or maybe sending links through email.
My third question was "how often do you watch movies?" which was also another "only one answer" question. From this I found that people watched films from "often"(42.11%) or "time to time" (39.47%) The next highest response was "extremely often"(15.79%) This tells me that there is a high chance that people would watch the opening of my film. However like I said earlier "often" is a time period that varies for different people therefore I cant be sure that people would watch my opening scene.
When looking at "what is your favourite kind of movie" I found that "action and adventure" had the highest response (27.03%) followed by joint second "thriller" and "comedy" which both had 18.92% this is helpful data as it tells me that my thriller could be quite appealing. It also tells me that to make my thriller even more appealing it could have a sub genre of action and/or adventure
The next question that I asked was "how often do you go to the cinema?" again this was a "only one answer question" When looking at the results I found that 40% of people went around once every 3 months. The next highest was once a month (21.05%) followed by once every 6 months (18.42%) The fourth highest at 10.53% was joint between 2-3 times a month and once a year. From this I have concluded that a group viewing, equivalent to a cinema viewing, could attract a few people but it would perhaps be better to have online viewing on a sight such as youtube.
My 6th question was a multiple choice question,"what makes you enjoy watching movies?" A huge 73.68% said that they enjoyed watching movies because of the "story line". This was followed by "genre", "actors" and "sound track" that all had 39.47% The next highest was atmosphere and based on a book which had 23.68%. From this is have concluded that to make the opening enjoyable for the audience it should have a good soundtrack, good actors and convey to the genre. Following this it should also have a good atmosphere but that will coincide with conveying to the genre.
My 7th question was "do you prefer a male of female lead?" 66% of people said they prefer a male lead and 34% said they prefer a female lead. This tells me that my opening scene might be more popular if it had a male lead. However as I had only a small number of responses this may not be the view of the wider public and therefore I think it doesn't matter that much if the lead is male or female.
To conclude I have learnt that the easiest way to target a audience of 12-17 year olds is through social media such as Twitter and Facebook. Following this if I wanted to target a older audience of 45+ then maybe a group screening would be better.
However as I am trying to specifically target 12-34 year olds social media seem to be the best way forward. I also found out that "thrillers" was in the top 3 of favourite genres of movie to watch, this gives me some hope that people may like to watch our opening scene especially if I take into consideration the responses from question 6 "what makes you enjoy watching a film?"
The top answer was "story line". I think this is useful information as it tells me that i need to try to have a good intriguing storyline/plot. Sound track was next on the list and therefore very important, so when it comes to selecting the correct music I will make sure I take particular care over this to get tracks that enhance the imagery.
I also found out that the majority of people prefer a male lead, however in our opening we will be having a female lead as we decided that it doesn't particularly matter too much.
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